No trees were harmed in the making of this charcoal

Truth is, deforestation affects everyone no matter where you live or whose trees are being cut down. And charcoal contributes A LOT to climate change. That’s why we’re burning food waste instead: shifting the deforestation economy from cutting down trees to protecting them.


Each box of Tropicoal Ignition has a way larger impact than just what’s inside: you’re saving trees, reclaiming food waste, reducing greenhouse gas emissions and protecting forests for everything that lives in them. It’s a pretty big deal. Check out the impact you've helped us make so far.

Take the #crueltreefree pledge

One box of Tropicoal helps us save, protect and plant more trees. Show us your pride each time you grill with us.

Take me
I’m way
burn me!


What's that? You want to know how we're really making a difference? We know it's hard to believe — you're burning coconut shells that swam across the ocean — but here's the good you're doing:

“Charcoal production triggers deforestation because charcoal is made out of wood and the only way to get wood to make charcoal is to chop down trees.”  

— World Atlas

Measuring Deforestation

Trees are protected when there is more value in keeping them than burning them so people employed or paid for alternative charcoals stop cutting own trees. Replacing wood charcoals with alternative charcoals ends the need to burn trees for fuel.

The Good Tropicoal is doing

By creating clean energy jobs from food waste and adding value to tree products we're shifting the incentive from burning trees, which deforests many parts of the world, to growing them.

“Any food that is discarded, incinerated or otherwise disposed of along the food supply chain from harvest up to, but excluding, the retail level...and does not re-enter in any other productive utilization, such as feed or seed.”

— United Nations FAO

Measuring Food Loss

Food loss takes water, nutrients and land to grow and energy to harvest and transport. By knowing the weight of the food waste we upcycle into a better product we also know how many inputs have been reclaimed.

The good
Tropicoal is doing

All Tropicoal ingredients are upcycled from food loss where they otherwise would have been wasted.

“We must face up to an inescapable reality: the challenges of sustainability simply overwhelm the adequacy of our responses.

— Kofi Annan

Measuring Climate Reality

Pounds of “carbon dioxide equivalents” converts the amount of CO2, Methane and other gases into a representative amount of only CO2. It's a common way to measure greenhouse gases and speak one language.

The good Tropicoal is doing

Protecting trees increases carbon sequestration because the trees live longer to absorb more carbon. Reclaiming inputs and replacing products made using new resources reduces waste and emissions. Tropicoal emits less carbon when burned, too!

It is the variety of life on Earth, in all its forms and all its interactions. If that sounds bewilderingly broad, that’s because it is.”

— Damian Carrington

Measuring Biodiversity

Since we're not counting every ant and plant, we instead measure the number of acres of wildlife-inhabited forests that have been "protected" by shifting the deforestation economy. Did you know that 80 percent of all species live in forests?

The good Tropicoal is doing

By creating clean energy jobs from food waste and adding value to tree products we're shifting the incentive from burning trees, which destroys habitats, to growing them.